A MASTERPIECE
IN ACTION

ArtVR is a collection of art-themed virtual reality solutions.

The project promotes education, creativity, collaboration, and popularization of art. Working together with art experts, we create VR that does more than just entertain.

FEATURES

01 Fully interactive creative environment that anyone can grasp
02 Diving into the atmosphere of a real, interactive art studio
03 A neural network trained on exhibits from the Tretyakov Gallery processes user-generated compositions in real time, making each painting unique
04 Infotainment = education plus game mechanics that lets anyone stand alongside the great painters of the past
05 Players can share all their ArtVR projects on social media right on the spot
06 We can develop individualized content on request

BUSINESS

01 ArtVR allows you to manage all aspects, from content to ticket sales, via a convenient remote UI
02 ArtVR equipment consists of an 18×18′ aluminum frame and four HTC Vive helmets
03 There are also TV sets in the upper part of the installation, displaying the picture as seen by the players. Vertical TV sets placed at eye level serve as posters
04 One location can host four users to create their masterpieces simultaneously and is managed by one employee from a tablet PC
05 ArtVR allows you to deploy and launch a standard, easily scalable solution in less than one day

IN THREE DIMENSIONS: GONCHAROVA AND MALEVICH

We’ve launched the first-ever interactive ArtVR experience together with the Tretyakov Gallery on June 1, 2018.

Visitors will immerse themselves in the art studios of two outstanding painters, Natalia Goncharova and Kazimir Malevich.

HAVE A DEMO

THE PROJECT DOES NOT MERELY DEMONSTRATE THE WAY THE PAINTINGS HAD BEEN CREATED, BUT ENGAGES THE PLAYER IN THE PROCESS OF CREATING A PAINTING.

Participants of such “virtual master classes” learn the intricacies of creating a work of art by diving into the painter’s idiosyncratic reality. Visitors can create still lifes using virtual items they see, coming up with their own compositions and colors. People get a chance to unleash their imagination and experience true creative freedom.