Today’s consumers are more sophisticated than ever.
Marketers have to find new solutions to engage, surprise, and ultimately sell.
THERE ARE TWO WAYS TO IMPRESS A CLIENT:
Virtual reality has become a powerful marketing tool to help you stand out among the competition. Today it is technologically accessible and more affordable than it used to be. It makes virtual reality just as available for the marketing industry as TV advertising.
Here are some recent statistics which prove that your marketing team should get VR-savvy:
The VR industry is projected to be worth approximately $34 billion by 2022.
170,000,000 people will have used VR in 2018, compared to just 200,000 in 2014.
62% of consumers are more likely to cooperate with a brand that provides a VR experience.
71% of consumers perceive brands that use VR as forward-looking and reliable.
We help companies and advertising agencies in different industries use VR technology in their marketing efforts to boost sales and engagement.
We will develop VR-enabled content for you. We will organize VR activities for your events. We will implement VR presentations into your sales funnel.
VR Perfomance New format of customer communication. Entertain your audience and let VR technology showcase the best your products have to offer.
Increase customer loyalty
Showcase product features
Create a newsworthy event to engage new audiences
BOSCH ADVERTISING CAMPAIGN
We made a simple one-level game for Bosch, where you have to clean all the dirt and catch nasty bacteria that are hiding in the room.
BOSCH CASE STUDY:
- More than 3,500 people
- More than 350 gaming sessions
- Duration: 4 days
EYES OF ICARUS VR SET
A daring experience in the Empire Tower. Visitors put on Gear VR glasses as they enter the elevator, and the modern technology magically turns a 700-foot ascent to the Moscow City museum into a breathtaking flight over the Moscow skyline. The flight continues inside the museum: Various VR sets of the Eyes of Icarus series let visitors fly over the city’s landmarks such as Gorky Park, Zhivopisny Bridge, and others.
AN EXPERIENCE TO REMEMBER
- See the whole city while flying over it like a bird.
- The program combines public art, kinetic sculpture, virtual reality, and various educational formats.
- First of its kind in Moscow.
Visitors of the Hyundai stand at MIAS-2018 spent time playing football in virtual reality thanks to the VRTech Group gaming platform. This is a computer game, goalkeeper and striker simulator; the game uses the virtual reality helmet HTC Vive Pro and the tracking system HTC Vive Tracker to track the leg movement
Coca-Cola Advertising Campaign
An art object dedicated to World Cup in Russia, a Coca-Cola Football Screen, appeared in Moscow Gorky Park. The Football Screen gave fans an opportunity to share their emotions about the tournament. They could take pictures and upload them on the screen for all to see. The Coca-Cola Football Screen is a mirror of joyful emotions, the brightest moments of the world championship, which shows the hospitality of the nation. It is especially important that this art object combines football, creativity and a positive atmosphere - the essential ingredients of the Coca-Cola brand.
VR Labyrinth for QIWI
Сar showrooms in VR Car dealership is physically unable to present all possible car accessories. Clients visit different salons in search of the most appropriate model or are willing to wait for the delivery of their dream car from a factory. All that consultants can do is to suggest to a potential buyer to imagine the same car but "with these discs", "in this color", "with this salon". VR car showroom makes it possible to create desired car in real-time and to evaluate its appearance.
100% realistic graphics and completely reconstructed materials: leather and plastic.
The ability to choose a model, color, tires, discs and interior trim.
Increase in average conversion by 15-25%.
VR is an innovative solution to showcase and sell cars.
A virtual configurator allows the client to see a specific car model and pick its modifications, color, and accessories in a fully immersive virtual reality environment.
- A showcasing and upselling tool for sales managers
- A basis for digitally transforming and streamlining your sales performance
- Gets clients more interested in buying a car
Real Estate VR Showrooms When the building is under construction, however you already need to earn money, your competitors can equip the office and start to sell the real estate using pictures. Conversion of such deals is minimal: buyers are doubting. What if it's not like on the picture? What if it's not comfortable inside? How to imagine the view from the window? Answers to these questions they will easily receive, if they come to get acquainted with their new apartment in virtual reality.
Physical movement through virtual space with a sense of volume and area.
In real time user can choose the future colour of walls, furniture and witnessed a view from the window.
The opportunity to visit the future apartment can close most of the future objections. Conversion reaches 25%.
REAL ESTATE VR
Display your real estate property in virtual reality.
This virtual showroom allows you to showcase your property from the early stages of construction. Customers get a completely new experience in browsing real estate, where they don’t have to pick from among finished apartments, where there’s always something missing. They can create their new dream home and find out its price right away.
- Make property demonstrations less expensive
- Improve the visit to transaction conversion rate
- Wow your customers